SAMSUNG IS DESIGNING THE FUTURE OF TELEVISION

It was at last month’s 2015 Consumer Electronics Show where technology giantSamsung unveiled a surprise collaboration with prolific designer, Yves Béhar. No stranger to technology, Béhar’s design firm Fuseproject has worked on an array of electronic devices ranging from home automation, personal audio, and even robotic cleaning appliances. It was this portfolio reflecting the designer’s commitment to the democratization of technology which attracted the Korean electronics giant to seek and collaborate on a flagship project.

Taking into account Béhar’s previous designs, this latest project is notably different. Reminiscent of a Richard Serra sculpture, the expansive Samsung S9W’s curved 82-inch display sits atop of a gradient adorned metallic cube, an elementary building block disguising the wealth of video and audio technology driving Samsung’s flagship 4K resolution UHD television. The nano-crystal semiconductor filtered, quantum dot Samsung S9W display is a monolith of technological futurism to behold, whether on or off. Where other Béhar designs are often bright, textured, and playful, the pedestal display S9W exudes a sparse, reductive sophistication somewhat evocative of Bang & Olufsen’s best “electronics as showpiece” philosophy or Apple’s dedication to intuitive simplicity – an artful celebration of the television transitioning beyond mere utility appliance and toward the category of an objet d’art worthy of display.

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