Apple Watch at Salone del Mobile

Apple will make a unique appearance at Salone del Mobile fair in Milan.

An Apple Watch viewing and try-on event will take place at Carlo e Camilla in Segheria, a trendy upscale restaurant, on April 17 Apple's lead designer, Jony Ive, was quoted as saying that the Salone has a "a deep-rooted history of embracing excellence in design," and that he's excited to celebrate the Watch "alongside our friends and fellow designers." The Salone is actually a furniture event first and foremost, but this year there are some exceptions, for instance, Hyundai is showcasing credit cards. The fair runs from today through April 19. Apple is presumably showcasing Watch due to the Salone's global significance in the design world and the proximity to the device's April 24 launch.

Apple may also be invested in positioning the Watch in front of the Salone's rich visitors. The device starts at $349 — already more expensive than most smartwatches — and can cost as much as $10,000 to $17,000 for top-end Edition models.

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